It was easy to catch attention at the era when television, print and radio were the only up-to-date sources of information. But with the rising of the Internet and social media, it seems that it has become very difficult to impress people. Advertising works by presenting its possible consumers with something that will make them remember the product that they are trying to sell. In the past, catchy tunes and memorable lines did the trick, so did simple promotions work. There are already a lot of products out in the market so there has to be something significant or different about the product so that people will start buying it. This is easier if you are introducing a new product that has long been in demand, such as a sure-cure for cancer. For others, the task is more difficult and would require some risks to be taken.
In order to do this, one of the options would be to find an individual who is willing to work in any field sales jobs. Guarantees that last for a month or two no longer attract buyers, so offer one that lasts a year or more. Your field worker could go around offering the product that includes a limited one-year guarantee to encourage your customers to buy them. A personal approach would not hurt either. Print, television and radio promotions will not be able to answer any questions that a probable buyer might have. On the other hand, an individual knowledgeable on the topic would, at once, be able to.